As one of the largest full service dental dealers in the UK, here at The Dental Directory we have invested in developing our specialist product range across a number of key categories including Surgical, Endodontics and Orthodontics.

Our massive specialist range of over 10,000+ products can be delivered on a next day service across the UK.

Torque Orthodontics was acquired into the Dental Directory Portfolio in July 2017, the acquisition brings together established Orthodontics ranges and unique offerings in to the market including 2500 orthodontic products, implants, scanners and Aligners.

Now with our dedicated specialist managers, we are aiming to raise the bar in terms of our service, execution to all our customer now and in the future. We will continue to lead the Orthodontic market delivering strong business performance and provide unique cutting edge products.

Meet the specialists

John Lancaster

John Lancaster
Head of Orthodontics
07977 279462

John joined Dental Directory in July 2017 with the acquisition of Torque Orthodontics into the Dental directory portfolio. John started in Orthodontics back in 1983. He has a wealth of Orthodontic knowledge and expertise covering many years.

John has previously worked for Orthomax, from order picker to Sales territory manager, European Manager for TP orthodontics, UK sales manager for Ormco and latterly co founded Torque Orthodontics in 2004.

As Head of the Orthodontics division with Dental Directory, John will be working towards making Torque Orthodontics the largest, most knowledgeable Orthodontics supplier within the industry. John will be working to Encompass specialist fields in Orthodontics are accommodated for with both products, service and through courses.

Louise Lancaster

Louise Lancaster
Operations Manager
07703 801959

Louise joined along with John and the Torque acquisition in July 2017. Initailly Louise qualified as an Orthodontic Technician and moved on to customer service with Orthomax and Ortho-care. Louise spent 10 years with Oral-B as territory Manger, regional manager and Special projects manager. Louise was one of the first Orthotrac practice management software trainers in the UK and has brought with her a wide and diverse understanding of the Orthodontic market.

Bart Pettman

Bart Pettman
Orthodontic Specialist
07703 804485

At The Dental Directory, Bart is responsible for the development and implementation of the orthodontic specialist range across our corporate, specialist and high street customers.

Bart has worked within the orthodontic sales sector since 2006 for two leading global orthodontic manufacturers. Starting his career in orthodontics as a Sales Representative Bart has gone on to roles in European Sales Management for France, Belgium, the Netherlands and Luxembourg to Product Specialist with responsibility for all product training to staff members from Customer Service to Company Directors.

Bart joined the team in July 2016 and aims to make the Dental Directory the first point of call for specialists and general practitioners alike. As orthodontics evolves and develops, The Dental Directory must reflect this with the latest products and services that manufacturers have to offer.